The staggering sum Caitlin Clark could rake in for the WNBA as league continues to profit of growing popularity
There's been plenty of discussion about how the 'Caitlin Clark effect' has led to renewed interest and viewership in the WNBA - leading to increased popularity. Now, a study reveals what the financial impact of the Indiana Fever guard's presence in the league has brought. Ryan Brewer, a finance expert and an associate professor of finance at Indiana University-Columbus, reviewed some numbers and came to a shocking conclusion. Brewer's findings (via Sports Illustrated) revealed that Clark was responsible for 26.
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