Miu Miu and L'Oréal join beauty forces for premium fragrance line | 7KW1HRM | 2024-02-13 14:08:01
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Why are Miu Miu and L'Oréal partnering?
Building upon the success of their collaboration with Prada Magnificence, the distinguished L'Oréal Luxe Division —& which features a robust roster of 24 premium luxurious manufacturers —& is about to embark on an exciting new journey with Prada's sister brand, Miu Miu. The family-owned trend home has outsourced its beauty line to L'Oréal since 2021 after Prada disbanded from Spanish company Puig. Meanwhile, Miu Miu previously licensed its fragrance line-up to Coty —& till now.
Benedetta Petruzzo, CEO of Miu Miu, shared her enthusiasm for this groundbreaking collaboration, saying, "We're thrilled to unveil this partnership with L'Oréal, a distinguished chief in the beauty business. This venture guarantees to propel Miu Miu's progress and unlock its full potential within the magnificence sector."
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L'Oréal Luxe President Cyril Chapuy added: "Over the past years, we now have efficiently established a really robust partnership with Prada teams. We at the moment are thrilled to welcome Miu Miu and unleash collectively its excellent potential in magnificence. With its distinctive positioning, fueled by limitless creativity and experimentation, Miu Miu will perfectly complement L'Oréal Luxe's portfolio of iconic manufacturers and reinforce our worldwide management in fragrances."
When will their debut line be out there?
If the beautiful Prada Beauty line is anything to go by (we're counting the days till its make-up and skincare is out there here in Australia) —& this new partnership is about to deliver a new wave of covetable merchandise — and we're right here for it.& Anticipate the first fragrances from the partnership to hit cabinets as early as next yr.
Related: 11 best summer fragrances to wear (or gift) in 2024
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