Scottish Cup success and European riches can propel Jimmy Thelin's Aberdeen to the next level
You may not be able to put a price on a winning feeling, but the financial benefit of success in football has never been easier to discern. As Aberdeen's open top bus weaved its way through an estimated 100,000 people in the Granite City on Sunday, no one associated with the club was minded doing anything other than drink in the moment. After a 35-year wait to see the Scottish Cup paraded along Union Street, and 11 years on from winning the League Cup, this was all about the sheer glory.
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